PebblePost Adds $25 Million Series C for Direct Mail Triggered by Web Site Behaviors

In what would literally be a rounding error for Salesforce, PebblePost has raised a $25 million Series C. PebblePost continuously monitors visitor behaviors on client Web sites, uses its own data to link visitor devices to postal addresses, and sends behavior-based direct mail within a day or so. That’s pretty impressive, actually.

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Informatica Adds New Features for Data Integration

August 29, 2018

Here’s a fiendish little test, Dear Reader. I know you’ll read even trivial news about the likes of Salesforce and Adobe, but does that curiosity extend to serious-but-unflashy companies like Informatica? They’ve just announced a slew of enhancements to their master data management, cloud data integration, and data privacy products. It’s all directly relevant to customer data management, so you should be interested. Then again, it’s Informatica.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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