Google Cloud is also offering personalization solutions for retailers, announcing a trio of products that do product recommendations, visual search, and product search within Websites.  The first two are available now and the third is in private preview.

Let’s talk about cookie-free ad targeting.  Comscore has released its solution, which matches panel demographics with content consumption to predict which online content will attract a marketer’s target audience.   Comscore’s own panel data is enhanced with automation, financial, and location data from TransUnion, PlaceIQ, and Polk via IHS Markit.

Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt.  Salesforce was all over the concept last week, announcing its Agentforce collection.  According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”