Leaving retail but sticking with AI, Pega has purchased Qurious.io, which offers real-time speech analytics for customer service. Make that cloud-based, AI-powered real-time speech analytics, which sounds so much cooler.
Google Cloud is also offering personalization solutions for retailers, announcing a trio of products that do product recommendations, visual search, and product search within Websites. The first two are available now and the third is in private preview.
Let’s talk about cookie-free ad targeting. Comscore has released its solution, which matches panel demographics with content consumption to predict which online content will attract a marketer’s target audience. Comscore’s own panel data is enhanced with automation, financial, and location data from TransUnion, PlaceIQ, and Polk via IHS Markit.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.