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Pega CRM Adds AI-Based Analytics to Improve Service and Sales Effectiveness

Might as well stick with product news today. Pegasystems, which manages customer-related business processes, has announced new artificial intelligence features that will analyze “millions of actions taken every day on every desktop from any application” to uncover inefficiencies in sales and service operations. Examples include excessive toggling between different applications, time spent on unproductive activities, and productivity lost to slow system response. AI-based features don’t really qualify as news these days, but this item does illustrate how AI can be used for more than content recommendations.

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Ortus Labs Lets Any Network-Connected Video Camera Track People or Objects in Motion

March 3, 2017

No privacy issues here, folks: Dallas-based Ortus Labs has released software that lets any network-connected video camera “identify, differentiate and track people, vehicles, or objects in motion.” The breakthrough is using artificial intelligence software instead of expensive image-processing hardware, thereby reducing the cost and expanding the number of feeds. It’s not clear whether the system can identify individuals or just distinguish people from objects. Then again, it’s trainable, so the answer might change in the future.  Nope, no privacy issues at all.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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