The new version of Pega’s platform extends its GenAI Coach, an AI-powered copilot, across all Pega applications. Pega also announced new integrations with data warehouses including Snowflake and email monitoring and optimization within the Pega Decision Hub. Pega has added Amazon Bedrock and Vertex AI to OpenAI as sources for its large language model.
Marketing executives have responsibilities beyond marketing, according to a survey of 100 by McKinsey. Advertising (93%), consumer insights (78%) and PR/comms (64%) are among their additional roles. Only 25% feel their organizations can handle this expansion.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.