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Pega Says AI Lacks Empathy and Offers to Add Some

Customer engagement vendor Pega has decided the problem with AI is consumers feel it lacks empathy. They’re solving that by letting companies decide how much weight the AI should give to customer interests vs. business value. The company also released research showing that consumers have more trust in people than AI but are highly skeptical of both.

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Salesforce to Buy Tableau for $15.7 Billion in Stock

June 11, 2019

Spent yesterday binge-watching Battlestar Galactica again?  We won’t judge.  We will let you know that Salesforce announced a $15.7 billion stock deal to buy data visualization platform Tableau. The goal is less to improve analytics within Salesforce than to drive continued revenue growth by tapping into the general ‘digital transformation’ market. Tableau will continue to operate as an independent company.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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