Pega GenAI Blueprint can build journey maps and workflows from natural language prompts. Pega has now launched a Blueprint specifically to support the rapid design of customer engagement programs. Blueprints can be imported into Pega Decision Hub’s 1:1 Operations Manager for execution.
Taboola is moving beyond its established native advertising business with a new adtech platform, Realize. Realize is focused on advertisers looking for performance outcomes. It will run performance-based campaigns beyond search and social on many of the world’s largest publishers across all ad inventory, including OEMs and apps.
Online marketers must increasingly worry about their ads appearing near objectionable content. The industry is trying to help: DoubleVerify now lets customers using Brand Safety and Suitability measurement request detailed URL-level reporting on their open web advertising campaigns. This follows a similar move by Amazon. DoubleVerify is also launching content-level controls on Meta’s Facebook and Instagram feeds.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.