Pegasystems Opens Development to ISV and Business Users

Customer experience vendor Pegasystems has added separate programs that let independent software vendors (ISVs) and business users develop, sell, and share solutions based on the Pega platform. ISV products will be certified and sold in an online marketplace. Business users will mingle in a gamified community.

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Mapp Digital Adds Integrated Customer Database as Mapp CDP

June 11, 2018

Mapp Digital has added an integrated customer database to Mapp Cloud suite, which delivers email, mobile, Web, social, and advertising messages plus analytics. Mapp tools are based on components from Blue Hornet and Teradata Marketing Applications. Mapp calls the new offering a Customer Data Platform but it’s not clear it meets the CDP requirement for giving external marketing systems easy access to its data.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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