News Raises $60 Million for Customer Activity Capture reads email, calendars, conference, collaboration and telephone data, uses AI to identify who’s involved and extract meaning, posts the data in CRM and other systems so people don’t have to, and makes recommendations for what to do next. They just raised a $60 million Series C, possibly to fund all the words it takes to describe what they do.

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36% of UK Consumers Feel More Trust in Data Handling After GDPR: TrustArc Survey

May 24, 2019

What’s changed since the General Data Protection Regulation took effect one year ago tomorrow?  TrustArc and Ipsos found that 36% of UK consumers have greater trust in how their data is handled, which the press as spun variously as a success (“more than one third”) or failure (“only 36%”). I’d say any improvement in trust is a success these days. A global survey from Snow Software had similar results: 39% of data professionals feel more protected although 20% feel worse.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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