People-Based Identity Finds Twice as Many Matches as Cooke- and Device-Based Measurements: Thunder Study

Ad optimization vendor Thunder Experience Cloud conducted a much more elaborate research project, analyzing billions of ad impressions to compare cookie- and device-based identification with people-based identification from LiveRamp. They found that cookie- and device-based methods report twice as many unique individuals as people-based methods. In other words, people-based measurement shows that the ads reached half as many different people and each person received twice as many impressions as cookie- and device-based measurement reported. The gap grew larger as campaigns got bigger.

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InsideSales Launches Email Sales Prospecting Platform

November 20, 2018

It’s shaping up as a slow news week, Dear Reader. I’ll do my best. Let’s start with news that sales enablement platform InsideSales has launched “AI-driven email prospecting”. Two features seem to make it special: ability to track multi-recipient opens, forwards, clicks, and attachment downloads and ability to embed videos, product demonstrations, and attachments. It’s not entirely clear how AI plays into this but I guess it’s neat anyway.

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U.S. Customer Data Platform Authority David M. Raab to Host First CDP Workshop in the Netherlands

November 16, 2018

Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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