News Launches Data-for-Rewards App in Germany

Speaking of inevitable: if consumers are going to be targeted no matter what, they might as well get paid for allowing it, right? That’s more or less the principle behind, which gives people modest rewards in exchange for answering questions about their interests, activities, or habits. The information is used to target advertisements, although personal data is never shared outside of It’s all GDPR complaint. The company just did its first major international deal, making a version of its app available to 44 million customers of Telefónica Germany.