The News Gods have shown just enough pity to let me avoid writing about more surveys, Dear Reader. We have an honest-to-goodness acquisition: press release service Cision has purchased social media platform Falcon.io, which will help PR people and marketers integrate their publicity and social campaigns. Everyone loves convergence.

Don’t feel left out, B2B marketers. Here’s a Forrester report for you, sponsored by Salesforce B2B Commerce (formerly CloudCraze). It sheds some light on the perennial suite-vs-best-of-breed debate: 13% of respondents use a single vendor stack for all their B2B selling needs, 40% use one primary vendor and supplement as needed, 37% assemble best-of-breed tools, and 9% use a home-grown solution. Good to know.

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)