People Less Fond of Social Advertising: Sprout Social Report

Along the same lines, Sprout Social sent an email headlined “27% of consumers’ opinion of social media has declined” although the underlying report found 27% had a lower opinion of social advertising. Not the same at all. They also found people were more interested in seeing ads from brands (57%) than influencers (43%), which they said reflected a new demand for honesty. Perhaps.