Are you tired of stories about tying online behavior to real-world store visits, Dear Reader? What once seemed magical now seems common. Still, it’s arguably the greatest revolution in marketing measurement since the dawn of mass media. In any case, here’s another one: Location data company Factual has launched a new product that correlates ad exposure to visits, using data from Factual’s graph of 300 million devices. Marketers can compare exposed to non-exposed groups to estimate incremental campaign impact.

In a bit of a head scratcher, Salesforce has purchased its own nonprofit spin-off, Salesforce.org, for $300 million. The money will go the philanthropic Salesforce Foundation. Salesforce.org, which makes Salesforce software available to nonprofits at deep discounts or for free, will now be part of the for-profit Salesforce.com business. Salesforce expects the change to help it grow sales in the non-profit, education, and philanthropy sectors.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.