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People Respond More to Ads They See: Adform Research

The headline on this PwC study for Adform isn’t immediately obvious: first-party IDs improve programmatic ad results.  But what the study mostly found is you get more responses when you show ads to more people.  First-party IDs come into play because they let you show ads to people who would otherwise be unreachable in cookieless environments.

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Consumers More Likely to Buy Products They’re Interested In: IAS Study

June 30, 2022

Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious.  The boss left work suddenly today, muttering something about extradition treaties, so I’m filling in.  Here’s an Integral Ad Science study that used eye tracking technology to find that people viewing content on a topic pay more attention to ads on that topic.  Even more obvious, their purchase intent is higher too.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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