People Would Rather Talk to Friends Than Businesses: Vonage Report

Vonage also asked consumers probing questions, and found that they’re more satisfied with communications with family and friends (60%) than with businesses (45%).  They also found that consumers communicate with friends and family the most via messaging apps, but are more likely to use phone calls and email to talk to a business.  That might be obvious to you, but Vonage spoke with nearly 5,000 consumers from eleven countries to be sure.

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Consumers Prefer Relevant Ads: AppsFlyer Study

October 31, 2022

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  The boss missed work today due to an accident with a Sexy Folding Smartphone costume.  So I get to tell you that this AppsFlyer survey found 86% of consumers are willing to see ads on Connected TV, and they’ll watch three times as many if they’re relevant.  AppsFlyer also reports that advertisers use CTV to reach new audiences, increase engagement, and drive higher lifetime value.  That’s what I call obvious!

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Businesses Expect to Use More AI: CoreSite Survey

October 31, 2022

CoreSite offers the sublimely obvious news that most businesses (82%) expect to use more AI in the next five years.  Almost as obvious: high speed data access is important for AI.  One surprise is the most respondents (40%) cited customer experience as the highest potential AI benefit, just nosing out improved network/IT performance (39%), which leads in most surveys of this type.  Results for current deployments are more typical: CX (30%) and marketing (32%) rank lower than IT and cloud operations (42%), network operations (39%) and customer care (42%).

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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