People Would Rather Talk to Friends Than Businesses: Vonage Report

Vonage also asked consumers probing questions, and found that they’re more satisfied with communications with family and friends (60%) than with businesses (45%).  They also found that consumers communicate with friends and family the most via messaging apps, but are more likely to use phone calls and email to talk to a business.  That might be obvious to you, but Vonage spoke with nearly 5,000 consumers from eleven countries to be sure.

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Consumers Prefer Relevant Ads: AppsFlyer Study

October 31, 2022

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  The boss missed work today due to an accident with a Sexy Folding Smartphone costume.  So I get to tell you that this AppsFlyer survey found 86% of consumers are willing to see ads on Connected TV, and they’ll watch three times as many if they’re relevant.  AppsFlyer also reports that advertisers use CTV to reach new audiences, increase engagement, and drive higher lifetime value.  That’s what I call obvious!

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Businesses Expect to Use More AI: CoreSite Survey

October 31, 2022

CoreSite offers the sublimely obvious news that most businesses (82%) expect to use more AI in the next five years.  Almost as obvious: high speed data access is important for AI.  One surprise is the most respondents (40%) cited customer experience as the highest potential AI benefit, just nosing out improved network/IT performance (39%), which leads in most surveys of this type.  Results for current deployments are more typical: CX (30%) and marketing (32%) rank lower than IT and cloud operations (42%), network operations (39%) and customer care (42%).

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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