For about 30 years, the Indian subsidiary of Pepe Jeans relied largely on partners and intermediaries to reach consumers. But now, with the aim of building a truly customer-centric business, the brand is going down the D2C route. Cultivating a personal relationship with consumers and communicate directly with them is the end goal of the company.
Infosys a global leader in next-generation digital services and consulting, acquired oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey.
Salesforce is partnering with BPCL to fulfil the vision of ‘One BPCL’ by uniting all business units through a single, shared customer view. This will help in anticipating customer needs and delight them at every turn.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.