Perceptin Tracks Customer Response to Out of Home Ads
A perceptive piece in MarketingLand argues that digital technology is making out-of-home advertising into several hot new channels. They may be on to something: Perceptin, which mostly does visual perception systems for self-driving vehicles, is capturing consumer reactions to advertisements and products in the real world. Specifically, a tiny camera on a vending machine reports customers’ age, gender, emotions, and other characteristics. No personal identities are attached.