Retail media is about retailers selling ads like publishers, so you might think that publishers could tap into retail media budgets with no special effort. Not so. Adtech platform Perion is helping publishers to execute retail media-style campaigns by serving ads near store locations with dynamic, product-specific messages and real-time pricing updates.
A federal appeals court has upheld the law that will soon ban TikTok in the U.S. unless its Chinese owner, Byte, sells its stake. TikTok has since moved for a temporary stop on the law to allow appropriate time for Supreme Court review. Members of TikTok’s vast creator community are beginning to redirect followers to platforms like Instagram and YouTube.
Composable CDPs aren’t the only systems that can use enterprise data without copying it into a separate database. At last week’s re:invent conference, AWS announced Amazon SageMaker Unified Studio will let customers access and manage enterprise data across data lakes and warehouses as well as applications. Also, SageMaker’s Zero ETL feature will run analytics directly on data within warehouses and lakes.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.