Perplexity AI will begin serving ads alongside clearly marked “sponsored” follow-up questions. Whole Foods Market and PMG are among the initial advertising partners. Not only will brands not influence responses to initial questions, the sponsored follow-up questions will also be answered using Perplexity’s regular AI technology.
Rather than AI taking jobs away, it looks like marketers will need AI skills to get jobs. Ninety-four percent of marketing leaders say AI skills will be critical in next year’s hiring decisions, according to a report from Invoca. At least 90% will invest more in AI next year, will have budget allocations for AI and expect AI to have a positive impact on their organizations.
Speaking of new ad channels, it was only a matter of time until Meta began serving ads on its Threads platform. It will happen early next year, according to reports in The Information. Threads recently hit 275 million monthly users.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.