Perplexity and Getty Images have announced a multi-year licensing agreement allowing Perplexity to display images from Getty in its answers. Perplexity says it will “better educate users on how to use licensed imagery legally” by including image credit with a link to the source. This could mitigate accusations of plagiarism like it’s faced in the past.
ITN and Magnite are partnering to give advertisers programmatic access to local linear TV. Magnite’s ClearLine platform will provide the inventory, while ITN will give buyers advanced campaign management. Programmatic ad buying is the norm for web advertising but uncommon for linear TV.
Adobe has expanded GenStudio’s AI capabilities with a Content Production Agent for scaling on-brand ads and emails based on marketing briefs. Other new tools for GenStudio include Firefly Creative Production for Enterprise and Firefly Services APIs for automating workflows. Adobe is also previewing Project Moonlight in Firefly, a conversational AI assistant for personalized recommendations based on creators’ social channels.
The CDP Institute is still eagerly collecting responses to our annual Member Survey. If our requests haven’t reached you, or if you haven’t had a few spare minutes, please click here to share your experience. We’ll appreciate it, you’ll have done a Good Deed, and, if enough of you reply, Jamie may get his wings.