Perplexity will pay Snap $400 million over one year to integrate directly into Snapchat. This will expand use of its engine in a fight for market share with OpenAI. Snap’s existing My AI chatbot will remain available alongside Perplexity.
Behavioral data company Fullstory has acquired Usetiful, which deploys surveys and guides in apps. The combined offering lets users connect behavioral insights to action in real time. The hope is to improve personalization and drive improved conversion rates.
Sometimes it feels like all Big Tech and social media platforms are selfish and nefarious. A report from the Sustainable Media Center says that’s not entirely the case: it found 150 social media platforms that don’t exploit users or encourage polarization. It predicts the landscape will become more specialized and diverse.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.