Persado goes beyond “first” to call itself the “only” company to generate personalized marketing messages with a “transformer model fully connected and pre-trained on behavioral data.” They say this “selects the words that will drive action” in ways that other systems do not, and who am I to argue? (Learn about transformer models.) What’s new today is they’ve added an API to embed this magic in other vendors’ systems.
Personalization and experimentation vendor AB Tasty is also claiming a first: it just acquired site search and recommendation vendor Epoq, which it says makes it the “first in our class to offer the market a consolidated approach to delivering relevant and consistent digital customer experiences.” The main story here is bundling of experiment-based optimization, recommendations, and search.
Minteo is targeting its beta version to be released next month. The platform should be fully live to the public by the beginning of 2023. Minteo plans to differentiate itself through its infrastructure and focus on working with local artists and brands. The capital will be used to build up the platform, get artists on board from Colombia and Mexico then over time expand into other Latin American countries.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.