AI-driven marketing language generator Persado has added story-telling to its skills. But don’t get too excited: it’s not describing a sequence of events like what happened on its summer vacation. Rather, it’s writing copy snippets that reflect brand voice, seasonal themes, audience interests, and campaign goals. Still, it’s a step towards better AI-written copy. And, for now, what happened in Vegas still stays in Vegas.
Customer Data Platforms remain a hot topic, thank goodness. Latest fuel on the fire is MarTech Advisor’s CDP buyer’s guide. Much wisdom and a broad list of vendors. And it’s free.
Maybe you’re interested in the state of Customer Experience and maybe you aren’t. But check out Genesys’ CX survey if only for its cool interactive graphics. Lots of fun splits by region, industry, business department, and age group. For example: 27% of customer care professionals think bots won’t reduce customer care headcount but 62% of IT professionals think they will. You can probably win a bar bet by knowing which region is most fond of personalization, assuming you hang out in the right bars.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.