Persado and Bounteous x Accolite are partnering to add the former’s proprietary language knowledge base and genAI tools to the agency’s digital marketing capabilities. Persado is long-established as an automated generator of copy that outperforms human content and Bounteous becomes its first certified agency partner.
Meta plans to close CrowdTangle, its social media monitoring tool, on August 14. Meta has been considering sunsetting CrowdTangle for several years. The tool will be in “maintenance mode” until the closure and users will not be able to access historic data after the sunset date.
If there are two things consumers don’t love about social media, it’s advertising and excessive self-promotion by brands. Hootsuite interviewed over 6,000 consumers in English-speaking markets: While around 60% understand that ads keep social media free, about the same number think there’s too many of them. Among the other prime sins were clickbait and inauthentic content.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.