Persado Reveals Most Effective Word Choices

Speech is important but reading isn’t dead. In fact, careful word choice makes a huge difference in ad performance, according to this study from automated creative tool Persado. Did you know that percentages like “45% discount” drive on average 23% more engagement than specific dollar amounts like “over $100 savings”? Or that “complimentary” outpulls “free” by up to 21%? It’s the perfect Daylight Savings Time gift for that copywriter in your life.  And it’s complimentary.

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Clari Spreads Buyer Analytics Across the Enterprise

March 11, 2019

Ah, Spring. A time for change. Right on cue, predictive sales management vendor Clari is changing its scope to include all revenue-related departments. Clari assembles customer and prospect data from multiple corporate systems, generates forecasts and other analytics, and will now share the results with sales, marketing, and customer success teams. It would be a Customer Data Platform if they exposed the data to external systems, but it seems they do not.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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