Ah, Spring. A time for change. Right on cue, predictive sales management vendor Clari is changing its scope to include all revenue-related departments. Clari assembles customer and prospect data from multiple corporate systems, generates forecasts and other analytics, and will now share the results with sales, marketing, and customer success teams. It would be a Customer Data Platform if they exposed the data to external systems, but it seems they do not.

Inuvo does yet another type of Web analysis, deriving concepts and relationships from words and phrases within online content and then using content consumption to infer user intent. The end result is used for ad targeting. Inuvo just announced a deal to integrate its data with the AppNexus programmable ad platform, which will make the data available on more than 60 ad exchanges.

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.