The next step beyond automatically combining ad components is automatically creating them from scratch. Persado has been doing that for years for advertising text. They recently added the ability to create emotional profiles for individual customers and tailor ad language to those profiles. They also announced another $30 million in bank financing, on top of $66 million in previous equity funding. Someone’s emotional state = excited.
Location data reveals more than where you are. Factual, which has a proprietary dataset of more than 130 million businesses and points of interest around the world, has released a mobile SDK that looks at things like business operating hours, speed and direction of travel, and device usage patterns to infer the situation of each user. The SDK lets mobile apps use the information to tailor their offers or other actions.
Amazon, in turn, keeps attacking physical retailers’ advantage in convenience.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.