It looks like personal data ownership will be the surprise winner over blockchain as the most-hyped topic of 2018. Here’s an announcement from Lifekee, which calls itself “a customer data platform where users update their contact information on behalf of enterprises and other users”. They’re not using CDP the same way we do, but that’s not important here. Lifekee gives users a central repository for their personal data, and automatically sends updates to other applications when the data changes. No talk yet of monetization but surely it’s on their minds. They just announced a strategic partnership with KiwiTech, which invests in tech startups.