Predictive marketing vendor 6sense has acquired account based marketing platform (and CDP) ZenIQ. The deal continues 6sense’s expansion into marketing execution. Financial details were not announced.

A less vexing mystery – at about the level of why you park in a driveway and drive on a parkway – is why credit card companies need a signature for in-person charges but not those taken online or by phone. Mastercard has resolved that conundrum by no longer requiring signatures at all. Fun fact: according to Mastercard, nearly one in five Americans can’t recall the last time they used their signature for anything else.

AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.