For the first time, B2B buyers are driven more by personal than professional considerations according to the “largest ever” global study of B2B buying behavior by Dentsu. Personal drivers include alignment with personal values and gaining new knowledge; professional includes things like competitive pricing. With buyers emphasizing values and trust, brand has never mattered more.
With 86% of marketers agreeing that games advertising is of growing importance, the IAB has released a new guide to advertising in the casual games space. Casual games are defined as mass market video games with broad appeal as opposed to games aimed at hobbyist gamers. As well as having significant reach (31% of the U.S. 190 million-plus gamers play casual games), the channel commands engagement and attention — unlike TV.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.
Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.