Personalization vendor Evergage, whose product includes a Customer Data Platform, announced a $10 million Series C funding, bring total funding to $31.5 million. Evergage does real time personalization for Web sites and mobile apps.
Accenture Interactive is already the world’s largest digital agency, according to Ad Age, and has bought thirteen firms in the past five years to get there. So is it really news that they just made their fourteenth acquisition, interactive agency Wire Stone? Probably not, but, then, you might not have realized how big they are already.
As you might have guessed from the previous item, it’s a slow news day. So here’s a good piece from Adweek about brand marketers building their own audience databases so they are less reliant on Google and Facebook. It’s a core CDP use case. The author works for cross-device identity solution Drawbridge.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.