Personalization, Customer Understanding, and Single Customer View Top Marketers’ Priority Lists: Incite Group

Here’s another look at broad industry trends, this time from UK-based research firm Incite Group. They found marketers’ most pressing 2017 priorities are personalization, understanding customers and building a single customer view, which of course means they should all buy Customer Data Platforms. Lowest immediate priorities included futuristic things like artificial intelligence, Internet of Things, and virtual reality, which is understandable, and attribution, which is a bit more disturbing.