News

Personalization Is Top CX Priority Except for Many Other Things: Kustomer Report

Kustomer spoke with CX professionals, who predictably believe that customer service will become more important in the next three years. They sided with IT in citing scattered data as their organizations’ biggest weakness, with insufficiently personalized experience ranked second. But when it came to actual priorities, reducing wait times was number one at 81%, while increased personalization finished fifth at 66%.

More News

Next Article

IT Leaders Stress Security Ahead of Innovation Speed: Kong Survey

March 31, 2022

Data connectivity vendor Kong surveyed tech staff, not marketers. That group ranked poor integration, in the form of multiple technologies, as the top obstacle to innovation. In fact, even though 75% fear competitive failure if they don’t innovate, the group rated security, performance, and reliability as more important than innovating quickly. On the other hand, they’re all-in on microservices, with more than half running at least 50 and 86% seeing them as “the future”.

CDPI Newsletter
Featured Article

Meta Faces Class Action for Overcharging Facebook Advertisers

April 17, 2025

Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another.  Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.

CDPI Newsletter