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Personalization Maturity Grew Sharply in 2021: Dynamic Yield Survey

Happy New Year, Dear Reader.  The News Gods are still out but we always have surveys.  This one from Dynamic Yield assesses personalization maturity across eight dimensions and three geographic regions.  Technology lags culture and leadership but there’s progress: 31% say they can now personalize most digital interactions, up from just 10% the year before.

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Omni-Channel Retail Tech Improved Last Year; In-Store Experience Maybe Not: Newstore Report

January 3, 2022

Drilling into retail, Newstore’s secret shopper research into 250 top brands found capabilities have increased dramatically in the past year: for example, 53% now offer buy online pick-up in-store (BORIS) options, up from 25% two years ago.  In-store experience may have suffered as investments shift elsewhere: just 48% give mobile devices to in-store staff, down from 68% two years ago.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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