Personalization Strategy Correlates with Profit Growth: Monetate Report
This survey from Monetate limits its focus to personalization, but extends beyond retail to include financial services and travel and hospitality (with separate data for each). It also gives lots of details about technologies, marketing methods, data sources, channels, buying intentions, obstacles, and much else. Key finding: companies with formal plans and financial incentives for personalization are more likely to have rising profits than those that don’t. Also, North American marketers are significantly ahead of UK marketers in personalization deployment.