Emails with personalization based on customer journey and behavior data outperform generic emails, achieving conversion rates of up to 93.3%, according to MoEngage’s latest benchmarks report. Personalized SMS conversion rates outperform generic, broadcast SMS by a third. Behavior-based push notifications on iOS and Android also outperform generic.
Co-existing with external data stores is becoming a CDP must-have. Tealium announced an integration with Snowflake’s Snowpipe Streaming API to support real-time access to capture, process and activate customer data. The combination of Tealium and Snowflake will establish a centralized, consented data hub and speed data ingestion for AI applications.
Nearly half (49%) of TV viewing occurs outside of broadcast and channels, according to Nielsen Media Distributor Gauge, a just-launched solution that aggregates total TV consumption across broadcast, cable and streaming by media company. It’s more evidence, if needed, of the growing importance of non-traditional video consumption and of Nielsen’s effort to maintain its position in TV measurement despite the changes.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.