More bad news: GlobalWebIndex found personalized Web site recommendations ranked a dismal 17th on the list of product discovery sources. Ray of hope: they were ahead of ads in movie theaters. Most cited sources were search engines, TV, and word of mouth.
Many marketers have gone beyond acceptance of the European Union’s GDPR privacy rules and convinced themselves that GDPR will ultimately help their business. Cross-device identity company Drawbridge has dumped a bucket of ice water into that warm bath with news that it is shutting down its EU advertising business and closing its London office because of GDPR. Drawbridge will continue its identity data business, although it’s still trying to figure out how to make that GDPR-compliant.
Apptentive lets mobile app developers display event-triggered messages and surveys. They’ve just added a semantic engine to classify and analyze text comments on surveys, messages, and reviews. Nice product extension.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.