Perth Airport is implementing a range of digital technologies to simplify the customer experience when passing through its facilities, while also helping the operator to better understand the breadth of customer interactions.
The majority of Australians are concerned about data privacy, with 50 per cent stating companies are requesting too much personal information, according to new research by Toluna, a leading consumer intelligence platform.
CDPs used outside of marketing are a long-term trend. We have two examples today. First is Treasure Data’s new “CDP for Service”, which provides tighter integration between the CDP and Zendesk, Salesforce, and Genesis customer service systems. Key benefits include letting agents see the customer profile stored in Treasure Data and providing AI-driven recommendations to guide agent actions.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.