One Impression will use the fresh capital to expand product offerings, accelerate product development and grow its presence in international markets spanning from Southeast Asia and the UAE. The startup will also use the funding to make acquisitions in India and abroad.
Google has announced its efforts to fight misinformation in India through its products, programs, and partnerships. Its new “About This Result” feature will let users evaluate the information and understand its source. The feature is available globally and in nine Indian languages, Hindi, Tamil, Bengali, Marathi, Gujarati, Telugu, Malayalam, Kannada, and Punjabi.
Singapore-based Ad-Tech innovator, Infomo announced the successful completion of its M & A initiative with Dehradun-founded and based TorcAI Pvt Ltd (“TorcAI”). TorcAI is a world-recognised leader and innovator in artificial learning (“AI”) and machine learning (“ML”) technologies for the massive global digital advertising and marketing industries.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.