One Impression will use the fresh capital to expand product offerings, accelerate product development and grow its presence in international markets spanning from Southeast Asia and the UAE. The startup will also use the funding to make acquisitions in India and abroad.
Google has announced its efforts to fight misinformation in India through its products, programs, and partnerships. Its new “About This Result” feature will let users evaluate the information and understand its source. The feature is available globally and in nine Indian languages, Hindi, Tamil, Bengali, Marathi, Gujarati, Telugu, Malayalam, Kannada, and Punjabi.
Singapore-based Ad-Tech innovator, Infomo announced the successful completion of its M & A initiative with Dehradun-founded and based TorcAI Pvt Ltd (“TorcAI”). TorcAI is a world-recognised leader and innovator in artificial learning (“AI”) and machine learning (“ML”) technologies for the massive global digital advertising and marketing industries.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.