Productsup, a leading product-to-consumer (P2C) software company, announced today that L’Oréal Australia, has selected the Productsup P2C platform to enhance its commerce operations. As its feed management partner, Productsup will help accelerate L’Oréal’s go-to-market strategy in the APAC region, enabling the company to reach more consumers across more channels than ever before.

Southeast Asia food delivery platforms’ total gross merchandise value (GMV) grew 5 percent year on year to $16.3 billion in 2022, from $15.5 billion in 2021, according to a report from Momentum Works. Growth was mainly driven by the relatively smaller markets of the Philippines ($2.4 billion), Malaysia ($2.2 billion) and Vietnam ($1.1 billion), while larger markets – Indonesia ($4.5 billion), Thailand ($3.6 billion) and Singapore ($2.5 billion) recorded declines in 2022.