Klaviyo had its own funding event recently, a $100 million investment by Shopify. Today’s item is less pleasant: a data breach involving an unspecified amount of consumer data. The breach apparently resulted from a phishing attack, as did the Twilio breach we reported yesterday. It’s possible the same attackers are to blame.
Cordial also bucked the funding trends last month with a $50 million raise. Today they’re back in the news with integrations with CDPs Amperity, mParticle and Segment. While Cordial itself qualifies as a CDP, its focus is primarily on cross-channel engagement. Connections between data-focused CDPs and engagement-focused CDPs are more common than many people realize.
There’s lots of interesting data in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor. Next highest was integrated technology at a meager 43%, and unified data was last at 27%. Now you know we write so much about measurement products.
Like trouble, bad behavior by Meta shows up whether you look for it or not. The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers. Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.” How can this be a surprise?