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Phishing Attack Breaches Klaviyo Customer Data

Klaviyo had its own funding event recently, a $100 million investment by Shopify.  Today’s item is less pleasant: a data breach involving an unspecified amount of consumer data.  The breach apparently resulted from a phishing attack, as did the Twilio breach we reported yesterday. It’s possible the same attackers are to blame.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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