PhonePe, India’s leading fintech platform announced the launch of its first Green Data Center in India, leveraging technologies and solutions from Dell Technologies and NTT. The Green Data Center will open new opportunities in data management for PhonePe, with efficient data security, power efficiency, ease of operations, and cloud solutions.
House of Anita Dongre, India’s biggest fashion empire previously had ecommerce and offline retail businesses operated in siloes with multiple disparate systems and separate customer databases. Salesforce enabled them to digitally transform marketing, ecommerce, and service processes.
Peak’s inaugural Decision Intelligence (DI) Maturity Index found that while the US was an early leader in AI, India is now a more mature market when it comes to readying its business to adopt AI. The report, developed in partnership with the Center for Economics and Business Research (CEBR), stated that education about AI and internal communication is setting Indian businesses apart in using AI and that while 18% of US workers were not sure if their businesses used AI, only 2% of Indian workers responded that way.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.