Fintech giant PhonePe has launched Indus Appstore Developer Platform for Android app developers to take on giants Apple and Google. The mobile app marketplace, Indus Appstore, has invited developers to register and upload their apps using its self-serve developer platform. The apps will be listed on the soon to be launched ‘Made-in-India’ Indus Appstore, offering a localised experience in 12 languages.
LeadSquared, a Bengaluru, India based leader of end-to-end sales, marketing, and onboarding automation solutions, is ramping up focus in Indonesia with several initiatives to help the region’s customer base. The company hired its first Indonesian executives out of Jakarta and Bandung in the middle of 2021 and has begun work on setting up its local data center through Amazon Web Services.
Australian startup Space Machines Company has a novel offer – the equivalent of satellite tow trucks that are prepared to help out other satellites in-orbit without the need for (you know!) a human. Founded in 2020, the company has already partnered with CSIRO, Optus and SpaceX, so possibly sky’s the limit.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.