Amazon is testing an attribution pixel to measure the results of ads outside of Amazon. It’s seen as a way to compete against Google, which already provides such pixels and many suspect of biasing results in its favor. It will also give Amazon lots more data about where clients spend their money and what’s working.

One eternal question about privacy is whether consumers really care. Password protection vendor LastPass found that consumers still engage in terribly risky behaviors, like using the same password for multiple accounts, even though they know better. In fact, just 55% said they’d change a password after an account had been hacked. But let’s not be negative: you can read this as an uplifting tale of unquenchable human optimism in the face harsh reality.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.