Pinterest Settles Into LiveRamp Data Clean Room

Data clean rooms are another not-quite-substitute for third-party cookies, offering a way to share limited amounts of data.  Pinterest is barking up that tree with a new LiveRamp partnership.  It will let advertisers upload their customer lists to the LiveRamp clean room, where they can be matched against the Pinterest member file to target Pinterest ads against people on both lists.

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The Trade Desk Launches Galileo for First-Party Data

January 9, 2023

The relaxed post-New Year’s vibe has now worn off, so we can go back to obsessing about third-party cookies.  Programmatic ad buying platform The Trade Desk is helping with Galileo, which lets marketers upload customer lists from CDPs or other sources, apply the Unified ID 2.0 identifier, and use it to track members across audiences.  It’s less comprehensive than tracking with third-party cookies, but probably as close as we’ll get with current technology.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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