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Pitney Bowes Bulks Up Parcel Shipping Assets with Newgistics Acquisition

Pieces on a chess board or deck chairs on the Titanic? Either way, lots of marketing assets are being rearranged. We’ll start with Pitney Bowes’ purchase of Newgistics, which specializes in parcel shipping for online and offline retailers. It’s a natural extension of Pitney Bowes’ postal and customer data technology businesses, and a reminder that grand changes in the retail economy create opportunities for supporting services.

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Jivox Launches Platform to Integrate Ad Campaign Processes

September 8, 2017

Jivox, which dynamically assembles personalized advertising messages, announced set of APIs that lets creative, workflow, and media execution tools exchange information about ad campaigns, including personalization strategies, creative assets, and targeting models. This will streamline interactions among separate firms and could ultimately make it easier for artificial intelligence systems to coordinate the process. In fact, Mindshare, a WPP-owned global media agency, is already using it to automate programmatic campaign setup through AppNexus.

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GPSdome Starts Product Delivery to Autonomous Cars

September 6, 2017

Has it already happened: autonomous cars ordering things for themselves, presumably to be delivered by self-guided drones? Not yet: the headline refers to anti-hacking technology to protect autonomous car guidance systems. Of course, the need to protect cars from hacking is itself a sign of the times. The headline makes more sense in Israel, where GPSdome is based, as a reference to the Iron Dome anti-missile system.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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