Pitney Bowes Completes Sale of Document Messaging Technologies to Platinum Equity

Also reflecting changing times: shipping technology vendor Pitney Bowes has completed sale of its document messaging business to private investor Platinum Equity. The $361 million deal was announced in April. The group sells high-speed personalized printing systems. Sale of martech companies to investors like Platinum Equity has become more common than purchase by strategic buyers like Interpublic Group.

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Bad Employees Hurt Business: PwC Study

July 4, 2018

Hi, it’s Jamie, the CDP Institute’s faithful Department of the Obvious Intern.  Everyone else took today off but I volunteered to stay behind if they let me write the newsletter.  Here are some of the obvious goodies I’ve recently collected.We’ll start with this PwC study on customer experience, which found that bad employees drive people away, not bad technology. Also, airlines have really bad service. There’s plenty of less-obvious stuff but I’ve ignored it.

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Compiler Exactis Exposed Data on 340 Million U.S. individuals

July 2, 2018

There’s nothing like a good privacy breach to remind us why data privacy laws are needed. Computer security consultant Vinny Troia scanned the Internet for unprotected Elasticsearch databases and hit paydirt: 340 million records from marketing data compiler Exactis. It had lots of detailed information on U.S. consumers and business contacts, although nothing really sensitive like Social Security Number. This isn’t technically a “breach” since Exactis’ security wasn’t penetrated. They just didn’t have any.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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