Digital marketing firm PivotRoots announced the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach.
Majid Al Futtaim Retail, operator of Carrefour in the Middle East, Africa and Asia, is directly integrating its in-house technology and advanced analytics pipeline with the CitrusAd retail media platform, to accelerate the offering across all its markets in the coming weeks.
Square announced today that it is acquiring Australian buy now, pay later giant Afterpay in a $29 billion all-stock deal.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.