CDP Piwik PRO is merging with consent management platform Cookie Information. Piwik PRO already had its own consent management capabilities but Cookie Information provides more sophisticated options. It’s still rare for CDP vendors to have their own consent manager but it’s growing more common.
Digital signage supplier Navori Labs has provided unified digital signage and AI camera analytics for Walmart Connect in 173 Walmart Supercenters in Mexico and in 180 of 200 in-country Sam’s Cub locations. This allows parent company, Walmart de Mexico y Centroamerica to gather customer engagement data, analytics and shopper demographics to their out-of-home ad partners.
If you ran X/Twitter and independent research showed a growing disinformation problem, you’d probably try to improve your content screening. But Elon Musk owns X/Twitter, so his solution is to block independent research. This Reuters report shows he’s succeeding: a poll of 167 researchers shows more than 100 studies have been canceled.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)