Pixability, whose core business has been classifying online video content, is tackling brand suitability for CTV. They’ll be doing frame-by-frame program analysis so advertisers can track both brand safety and contextual relevance. That sort of information has been hard to find.
Brand safety used to be mostly about keeping your ads off inappropriate websites. Today there are lots of other places advertisers might not want to be. DoubleVerify is addressing one possibility with two products to monitor brand safety and contextual suitability of ads on the LinkedIn Audience Network.
Freshpaint, which offers no-code connectors to capture and activate customer data, has added $14.5 million in funding and a freemium starter product. The company says that “all the existing tools to collect and use customer data were specifically built for developers who live in the codebase, so we set out to make customer data accessible to everyone who is not a software engineer.” Some people may disagree.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.