Pixis is another company with a late stage round: in their case, a $85 million Series C1, bringing total funding to $209 million. Pixis uses AI to develop target audiences, create content, and optimize ad campaigns. Or, as they put, they’re a “codeless AI infrastructure company for marketing”.
Venture funding is still hard to come by, but it helps if you’re already a mature company. Take VideoAmp, which just raised a $150 million Series G on top of a previous $300 million. They compete with Nielsen by collecting viewing data from nearly 40 million U.S. households and using it for advertising audience measurement, media planning, and campaign optimization.
“Made for Advertising” (MFA) sites have emerged as a problem that advertisers didn’t even know they had. DoubleVerify is on case, offering an extension of its brand safety solution to flag and let advertisers avoid MFA sites. Citing industry confusion on the topic, DoubleVerify helpfully defines MFA sites as “those whose sole purpose is to deliver advertisements.”
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.