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Pizzeria Platform Slice Raises $43 Million Series C

Industry-specific platforms are a hot item right now. Turns out there’s (at least) one for pizzerias, called Slice. It combines a Web site, search optimization, marketing automation, point of sale integration, online ordering, delivery management, and supply ordering. They just raised a $43 million Series C, bringing total funding to $73 million.

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Datavalet Creates In-Store Marketing Campaigns via Wi-fi

May 15, 2020

Remember when retailers competed to give the most enticing personal experience, and not on being least likely to cause a deadly disease? In-store wireless network provider Datavalet just released a reminder of those simpler times: a system that tracks visitors through a wi-fi network, builds profiles by ingesting purchase and behavior data, and executes rule-based marketing campaigns in real time. It can also connect to external marketing campaign systems and messaging apps.

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Two-thirds of Marketers Feel Privacy Rules Make Marketing Better: Merkle Study

May 13, 2020

Merkle, another marketing services agency, has issued its latest quarterly Customer Engagement Report. Two-thirds (67%) said privacy regulations would have a positive impact on marketing and 54% said the regulations would make them more aggressive in using first party data. Just over one-third (37%) already do personalization with first party data only while 41% use it along with third party data.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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