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Pizzeria Platform Slice Raises $43 Million Series C

Industry-specific platforms are a hot item right now. Turns out there’s (at least) one for pizzerias, called Slice. It combines a Web site, search optimization, marketing automation, point of sale integration, online ordering, delivery management, and supply ordering. They just raised a $43 million Series C, bringing total funding to $73 million.

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Datavalet Creates In-Store Marketing Campaigns via Wi-fi

May 15, 2020

Remember when retailers competed to give the most enticing personal experience, and not on being least likely to cause a deadly disease? In-store wireless network provider Datavalet just released a reminder of those simpler times: a system that tracks visitors through a wi-fi network, builds profiles by ingesting purchase and behavior data, and executes rule-based marketing campaigns in real time. It can also connect to external marketing campaign systems and messaging apps.

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Two-thirds of Marketers Feel Privacy Rules Make Marketing Better: Merkle Study

May 13, 2020

Merkle, another marketing services agency, has issued its latest quarterly Customer Engagement Report. Two-thirds (67%) said privacy regulations would have a positive impact on marketing and 54% said the regulations would make them more aggressive in using first party data. Just over one-third (37%) already do personalization with first party data only while 41% use it along with third party data.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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