Industry-specific platforms are a hot item right now. Turns out there’s (at least) one for pizzerias, called Slice. It combines a Web site, search optimization, marketing automation, point of sale integration, online ordering, delivery management, and supply ordering. They just raised a $43 million Series C, bringing total funding to $73 million.
Remember when retailers competed to give the most enticing personal experience, and not on being least likely to cause a deadly disease? In-store wireless network provider Datavalet just released a reminder of those simpler times: a system that tracks visitors through a wi-fi network, builds profiles by ingesting purchase and behavior data, and executes rule-based marketing campaigns in real time. It can also connect to external marketing campaign systems and messaging apps.
Merkle, another marketing services agency, has issued its latest quarterly Customer Engagement Report. Two-thirds (67%) said privacy regulations would have a positive impact on marketing and 54% said the regulations would make them more aggressive in using first party data. Just over one-third (37%) already do personalization with first party data only while 41% use it along with third party data.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.